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no-code tool.
website builder.
beauty.
no-code tool.
I'm Becky, a multidisciplinary brand strategist.
I'm Becky, a multidisciplinary brand strategist.
I focus on a human-centered approach that lead businesses to a holistic experience that encourages purpose, authentic storytelling, and revenue.
I help brands craft and distill their message, develop and implement strategies that delight and excite through market research, language, and UX design.
With roots in Public Relations and Brand Communications, I’ve helped companies from start-ups to legacy brands in the fashion, beauty & wellness, design and hospitality industries tell their stories through traditional and new media.
If you're interested in working with me, please click on the mail icons.
I focus on a human-centered approach that leads businesses to a holistic experience that encourages purpose, authentic storytelling, and revenue.
I help brands craft and distill their message, develop and implement strategies that delight and excite through market research, language, and UX design. With roots in Public Relations and Brand Communications, I’ve helped companies from start-ups to legacy brands in the fashion, beauty & wellness, design, travel, and hospitality industries tell their stories across traditional and new media.
If you're interested in working with me, please click on the mail icons.
I'm Becky, a multidisciplinary brand strategist.
I focus on a human-centered approach that lead businesses to a holistic experience that encourages purpose, authentic storytelling, and revenue.
I help brands craft and distill their message, develop and implement strategies that delight and excite through market research, language, and UX design. With roots in Public Relations and Brand Communications, I’ve helped companies from start-ups to legacy brands in the fashion, beauty & wellness, design, and hospitality industries tell their story across traditional and new media.
If you're interested in working with me, please click on the mail icons.
Experience
Experience
Experience
Freelancer
Brand Ambassador
October 2024 - Present
Stylist Intern
September 2022 - Present
Freelancer
Brand Ambassador
October 2024 - Present
Freelancer
Brand Ambassador
October 2024 - Present
Stylist Intern
September 2022 - Present
Engage and entice customers to participate in a sports giveaway, resulting in 50+ signups at each event
Effectively lead and communicate with vendors and team members to align expectations and goals
Clients: DosXX
Organize fashion pulls and maintain a positive environment before, during and after photoshoot
Maintain relationships with Stylist and partners by efficiently conducting clothing pickups and drop-offs
Engage and entice customers to participate in a sports giveaway, resulting in 50+ signups at each event
Effectively lead and communicate with vendors and team members to align expectations and goals
Clients: DosXX
Stylist Intern
September 2022 - Present
Organize fashion pulls and maintain a positive environment before, during and after photoshoot
Maintain relationships with Stylist and partners by efficiently conducting clothing pickups and drop-offs
NBBJ | ESI Design
Communications Consultant
August 2022 - December 2023
NBBJ | ESI Design
Communications Consultant
August 2022 - December 2023
NBBJ | ESI Design
Communications Consultant
August 2022 - December 2023
Strategized and implemented the communications plans and brand campaigns
Drove lead generation and brand awareness by securing press coverage, developing press materials, and managing 100+ person events
Communicated effectively with team members, clients, and stakeholders
Clients: Delta Airlines, Loma Linda University Children’s Health Center and Nickerson Gardens Playground
Managed a mix of accounts from startups to heritage brands, garnering SEO-driven product placements and thought leadership pieces
Cultivated relationships with beauty & wellness, fashion, national consumer, business, and lifestyle media across all platforms and fashion stylists to drive client narratives and innovative brand initiatives
Mentored 3 assistants to develop their skills and advance in their career
Clients: MCM, Renfro Brands, Laurel Road, JOKR, and World Strides
KWT Global
Senior Account Executive
January 2022 - June 2022
KWT Global
Senior Account Executive
January 2022 - June 2022
KWT Global
Senior Account Executive
January 2022 - June 2022
Managed a mix of accounts from startups to heritage brands, garnering SEO-driven product placements and thought leadership pieces
Cultivated relationships with beauty & wellness, fashion, national consumer, business, and lifestyle media across all platforms and fashion stylists to drive client narratives and innovative brand initiatives
Mentored and coached 3 assistants to develop their skills and advance in their career
Clients: MCM, Renfro Brands, Laurel Road, JOKR, and World Strides
Managed a mix of accounts from startups to heritage brands, garnering SEO-driven product placements and thought leadership pieces
Cultivated relationships with beauty & wellness, fashion, national consumer, business, and lifestyle media across all platforms and fashion stylists to drive client narratives and innovative brand initiatives
Mentored and coached 3 assistants to develop their skills and advance in their career
Clients: MCM, Renfro Brands, Laurel Road, JOKR, and World Strides
Global Communication Works
Senior Account Executive
December 2020 - December 2021
Global Communication Works
Senior Account Executive
December 2020 - December 2021
Global Communication Works
Senior Account Executive
December 2020 - December 2021
Generated product placements, thought leadership pieces and branded content for clients in the CPG, DTC start-up, and design sectors
Managed contracting and media relations efforts for brand partnerships and events
Collaborated with cross-functional teams to integrate diverse perspectives and expertise into project planning and execution
Led cross-functional team members from entry level to Account Executive to meet and exceed project goals
Clients: Mad Rabbit, Arm & Hammer Sensitive Skin and Odor Blasters, vitafusion, and Lisa Cini Designs
Access PR
Digital and Social Media Intern
April 2020 - November 2020
Access PR
Digital and Social Media Intern
April 2020 - November 2020
Access PR
Digital and Social Media Intern
April 2020 - November 2020
Developed and mobilized a social media strategy
Increased Instagram followers by 11% in one month and clicks to landing page by 2x
Clients: Wear'd You Get It and LC Parris
LaFORCE
Associate Account Executive
December 2018 - January 2020
LaFORCE
Associate Account Executive
December 2018 - January 2020
LaFORCE
Associate Account Executive
December 2018 - January 2020
Generated publicity surrounding client news, launches, and seasonal trends
Coordinated press trips, media reservations, and events driving foot traffic and awareness to seasonal launches
Clients: The Beekman Hotel, Temple Court, The Skylark, The Envoy Boston, Dream Nashville, and AC Hotel NY
The Brandman Agency
Account Coordinator
April 2017 - December 2018
The Brandman Agency
Account Coordinator
April 2017 - December 2018
The Brandman Agency
Account Coordinator
April 2017 - December 2018
Accelerated account management: agendas, recaps, activity reports, and industry news report
Proactively and reactively pitched and secured placements across broadcast, print, and digital outlets
Clients: La Mamounia, COMO Hotels and Resorts, Atlantis the Palm, Kulm Hotel, Moxy Times Square + Chelsea, and The Drake Hotel
Testimonials
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Testimonials
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results.
After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles. In addition, she is great at receiving feedback and applying it effectively.
Daniel Skiffington, NBBJ
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Testimonials
Becky strategizes thoughtfully and came up with great ideas that were super-targeted to our audience base. She was professional, personable, efficient, and creative. She was a self-starter who delivered measurable results. After implementing her engaging copy and creative initiatives, we saw our Instagram followers increase by 11% in one month and clicks to the landing page increase by 2x.
Naomi Campbell, Access by NKC
Very strong and consistent content editor. Communicated well and carefully followed directions. A pleasure to work with!
Emma Kissell, BrandBuilders
Becky Hong consistently demonstrates a strong work ethic and is always willing to take on new responsibilities. Her strongest skillset is crafting strategic communications messages about projects and working with media to pitch them, as seen in her work on the Nickerson Gardens project we designed in Los Angeles.
Daniel Skiffington, NBBJ
Select Clients
Select Clients
Skills
Skills
Skills
Public Relations
Public Relations
Public Relations
Communications Strategy
Communications Strategy
Communications Strategy
Media Relations
Media Relations
Media Relations
Influencer Campaigns
Influencer Campaigns
Influencer Campaigns
Event Management
Event Management
Event Management
Social Media Strategy
Social Media Strategy
Social Media Management
Social Media Management
Social Media Management
Press Releases
Press Releases
Press Releases
Media Lists
Media Lists
Media Pitching
Media Pitching
Media Pitching
Brand Partnerships
Photoshoots
Leadership
UX Research
UX Research
UX Design
UX Design
UGC Content
UGC Content
UGC Content
