Chicago, IL
2017-2018
Travel & Hospitality
Campaign Conceptualization & Management, Media Relations, Influencer Relations
The Brief
The Drake Hotel is steeped in colorful history and architectural integrity having hosted celebrated icons such as Princess Diana, which inspired the renaming of the Presidential Suite in her honor.
The hotel seeked refreshing concepts and ideas that celebrate the hotel's past grandeur and fits today's high society, in an effort to drive brand awareness and foot traffic from new and returning guests.
The Approach
The highly anticipated wedding of Prince Harry and Meghan Markle was a timely opportunity that bridged the cultural moment with the hotel's treasured history with Princess Diana. I conceptualized an event series dedicated to The Royal Wedding and the Princess Diana Suite for the client. The hotel hosted a ticketed Royal Gala at The Palm Court, where guests wore British attire and enjoyed the Royal Tea menu while viewing a live stream of the Royal Wedding.
To maximize awareness of the event series, I developed the pitch and media list, pitched to media and influencers, as well as, coordinated interviews and tours of The Drake Hotel's public spaces and the Princess Diana suite.
Results
The campaign generated 195+ million media impressions in international, national, and local publications, with a total ad value of $3,268,505 and a PR value of $9,804,707. The ticketed event sold out, and a customer called in to book the Royal Gala luncheon immediately after reading about it on The New York Times.
