Mad Rabbit
Revolutionizing the tattoo aftercare space with simple, clean ingredients.
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Mad Rabbit
Mad Rabbit
Revolutionizing the tattoo aftercare space with simple, clean ingredients.
Revolutionizing the tattoo aftercare space with simple, clean ingredients.
Headquarters
Headquarters
Cleveland, OH
Cleveland, OH
Project Duration
Project Duration
2019-2021
2019-2021
Industry
Industry
Beauty & Wellness, Consumer Packaged Goods
Beauty & Wellness, Consumer Packaged Goods
Involvement
Involvement
Media Relations, Media Pitching, Strategic Partnerships
Media Relations, Media Pitching, Strategic Partnerships
The Brief
Mad Rabbit is on a mission to reinvent the tattoo aftercare and skincare space through its' products using clean ingredients that help improve the healing process and preserve tattoos.
Mad Rabbit partnered with us to cement their stake in the ground within the tattoo aftercare industry. They sought out a brand and product strategy that enhances brand visibility, drive national sales, amplify product knowledge, and increase product value amongst tattoo enthusiasts and stakeholders.
Mad Rabbit is on a mission to reinvent the tattoo aftercare and skincare space through its' products using clean ingredients that help improve the healing process and preserve tattoos.
Mad Rabbit partnered with us to cement their stake in the ground within the tattoo aftercare industry. They sought out a brand and product strategy that enhances brand visibility, drive national sales, amplify product knowledge, and increase product value amongst tattoo enthusiasts and stakeholders.
Mad Rabbit is on a mission to reinvent the tattoo aftercare and skincare space through its' products using clean ingredients that help improve the healing process and preserve tattoos.
Mad Rabbit partnered with us to cement their stake in the ground within the tattoo aftercare industry. They sought out a brand and product strategy that enhances brand visibility, drive national sales, amplify product knowledge, and increase product value amongst tattoo enthusiasts and stakeholders.
The Approach
Our mission was to develop a fully integrated communications strategy that magnifies Mad Rabbit products by emphasizing its' formulation that utilizes clean ingredients and distinguishing the brand from its competitors.
I conceptualized and crafted timely pitches by leveraging the expertise of Mad Rabbit founders, Oliver Zak and Selom Agbitor, on topics related to tattoos, all-natural products, and skin moisturization. Aligning with third-party experts such as medical professionals and tattoo artists provided a great opportunity for these experts to highlight Mad Rabbit products authentically in conversations.
Our mission was to develop a fully integrated communications strategy that magnifies Mad Rabbit products by emphasizing its formulation utilizing clean ingredients and distinguishing the brand from its competitors.
I conceptualized and crafted timely pitches, leveraging the expertise of Mad Rabbit founders, Oliver Zak and Selom Agbitor, on topics related to tattoos, all-natural products, and skin moisturization.
Additionally, I tapped into my network to foster meaningful partnerships with third-party experts such as renowned fine line tattoo artist, Ghinko, to highlight that Mad Rabbit products can enhance the tattoo aftercare experience.
Results
The media efforts resulted in 1.8+ Billion media impressions. I tapped into my network to foster a partnership with Ghinko, a renowned fine-line tattoo artist. Journalists were excited to interview Ghinko to learn more about her expertise and why she recommends using Mad Rabbit products, which enhanced brand credibility, product knowledge, and market value.
Media Exposure: The media strategy resulted in 1.8+ Billion media Impressions. The thought leadership articles, product spotlights, and media placements featuring medical ambassadors and tattoo artists amplified brand awareness within the tattoo and beauty industry, ultimately increasing product sales and user retention.
Partnership Success: The strategic partnerships enhanced brand credibility and market value, leading to various media interviews where dermatologists and tattoo artists recommended using Mad Rabbit products.
Press Highlights
Press Highlights
