Nickerson Gardens Playground
Nickerson Gardens Playground
Nickerson Gardens Playground
A united community restores hope, play, and pride in South Central Los Angeles
A united community restores hope, play, and pride in South Central Los Angeles
A united community restores hope, play,
and pride in South Central Los Angeles
Headquarters
Los Angeles, CA
Project Duration
Summer 2023
Industry
Experience Design, Not-For-Profit
Involvement
Media Strategy, Media Relations, Media Pitching, Event Conceptualization & Management
Headquarters
Los Angeles, CA
Project Duration
Summer 2023
Industry
Experience Design, Not-For-Profit
Involvement
Media Strategy, Media Relations, Media Pitching, Event Management
The Brief
In the heart of the historic Watts neighborhood of Los Angeles lies Nickerson Gardens, the largest public housing development west of the Mississippi River. Its' central playground, neglected for too long, had fallen into disrepair and misuse before being revitalized through the power of collective effort and goodwill.
NBBJ | ESI Design sought to generate brand awareness surrounding the launch of the revitalized playground.
In the heart of the historic Watts neighborhood of Los Angeles lies Nickerson Gardens, the largest public housing development west of the Mississippi River. Its' central playground, neglected for too long, had fallen into disrepair and misuse before being revitalized through a pro bono partnership between musician Flea and NBBJ.
As part of NBBJ's commitment to diversity and inclusion with a focus on design justice, the design firm sought to spread awareness of the revitalized playground and its impact on the underserved community.
The Approach
I devised the communications plan, which included pre- and post-event media pitching, developing social media assets and content, and event management with stakeholders.
I devised the communications plan, which included pre- and post-event media pitching, developing social media assets and content, and event management.
Results
With a total of 13 Million media impressions, design, consumer lifestyle, and trade media outlets featured the launch of the Nickerson Gardens Playground and the ribbon cutting, which included a surprise performance by The Red Hot Chili Peppers.
"You will see the excitement from the kids... This playground will bring a lot to this community."
- Donny Joubert, Community Leader of Nickerson Garden
With a total of 13 Million media impressions, design, consumer lifestyle, and trade media outlets featured the launch of the Nickerson Gardens Playground and the ribbon cutting, which included a surprise performance by The Red Hot Chili Peppers.
"You will see the excitement from the kids... This playground will bring a lot to this community."
- Donny Joubert, Community Leader of Nickerson Garden
With a total of 13 Million media impressions, design, consumer lifestyle, and trade media outlets featured the launch of the Nickerson Gardens Playground and the ribbon cutting, which included a surprise performance by The Red Hot Chili Peppers.
"You will see the excitement from the kids... This playground will bring a lot to this community."
- Donny Joubert, Community Leader of Nickerson Garden
Press Highlights
Press Highlights
