MCM
MCM
MCM
Welcoming Spring with a Bright and Modern Collection From a Globally Diverse Brand
Welcoming Spring with a Bright and Modern Collection From a Globally Diverse Brand
Headquarters
Headquarters
Munich, Germany
Munich, Germany
Industry
Industry
Fashion & Retail
Fashion & Retail
Project Duration
Project Duration
2021-2022
Involvement
Involvement
Media Relations, Media Lists, Media Pitching
Media Relations, Media Lists, Media Pitching
The Brief
The Brief
MCM is a globally diverse, multicultural brand steeped in rich heritage celebrated by cultural icons, established and rising creative forces, athletes, and musicians. The brand continues to push the boundaries by launching the Spring/Summer 2022 collection with multiplatinum, chart-topping artist and creative force, Iann Dior, in his music video "Let You."
MCM sought media efforts to drive brand awareness and product sales for MCM's SS22 collection, further cementing MCM as a top fashion brand.
MCM is a globally diverse, multicultural brand steeped in rich heritage celebrated by cultural icons, established and rising creative forces, athletes, and musicians. The brand continues to push the boundaries by launching the Spring/Summer 2022 collection with multiplatinum, chart-topping artist and creative force, Iann Dior, in his music video "Let You."
MCM sought media efforts to drive brand awareness and product sales for MCM's SS22 collection, further cementing MCM as a top fashion brand.
The Approach
The Approach
Through a targeted media list and media pitch, I secured more than 15 in-person and virtual media and fashion stylist appointments during the height of COVID to view and learn more about the SS22 collection for consideration in editorial inclusion and celebrity dressing.
Through a targeted media list and media pitch, I secured more than 15 in-person and virtual media and fashion stylist appointments during the height of COVID to view and learn more about the SS22 collection for consideration in editorial inclusion and celebrity dressing.
Results
Results
The media appointments and pitching resulted in buzzy, relevant listicles touching on trends like "Regency Core" and new releases on how to elevate one's style. The media placements drove positive brand awareness surrounding the SS22 collection with 1.3+ Million media impressions amongst the target audience of fashion and pop-culture-driven consumers.
The media appointments and pitching resulted in buzzy, relevant listicles touching on trends like "Regency Core" and new releases on how to elevate one's style. The media placements drove positive brand awareness surrounding the SS22 collection with 1.3+ Million media impressions amongst the target audience of fashion and pop-culture-driven consumers.
Press Highlights
Press Highlights
Press Highlights
Press Highlights
